Wella Professional New Element Range Launch Event #WellaHair
Hello Magnifico’s :)
Wella Professional, a renowned name in salon professional division recently launched their new element range to the Indian market. They sent across to me, a really cute little peace lily plant as a mark of invitation for the beauty soirée. Here is a sneak peak into the most aww-dorable invitee ever !
The fun filled event held under the amazing ambience of House Of Tales, Kala Ghoda had plenty on offer – right from the new element range to delicious desserts to serve our taste buds.
So I have decided to take you through the 5 talking points from the #WellaHair event :
The New Wella Element Range is inspired by nature to offer your tresses 10x more strength against breakage. It also promises to make your hair more shiner and healthier that too by cutting down on harmful chemical ingredients that are associated with hair care products. The scientists at Wella Professionals have developed the exclusive NuTREE complex which is enriched with natural tree extract that helps in making your hair look more smoother and well nourished from the roots to the tips. Plus, they have also awarded a special aroma to this range that is inspired by the green woods from the Amazon forest.
It is the first Wella Professional range of care products which are Sulfate, Paraben & Artificial Colorants Free. I really adore the efforts put by the brand to go natural and cut down on harmful chemical ingredients making the range completely safe to play with on our beautiful Indian tresses.
Wella Innovation Expert Dr. Kerstin Meyer Lipp took us through the science behind the new Wella element range plus why it took them two years to come up with hair care products which contain fewer chemicals but do not compromise on performance front.
She even took us through a small demo on why the new range is a perfect choice for Indian women who oils their hair on regular basis. She blended a mixture of water, oil and the new element range to form a rich foam lather which totally took us by surprise coming from a product that does not contain sulfates and paraben.
The gorgeous Bollywood Actress Nimrat Kaur graced the event by her presence and shared her positive experience of using the latest Wella range. She also shared how the keratin enriched element range assists in repairing her hair quality back to normal after constantly being treated by tons of styling products.
I was smitten by Greenwood Ambience that added charm and feel good vibes to the whole event. Add to it Delicious Desserts topped with go natural mantra. The nature inspired setting and sweets took the aura of the whole launch event a notch higher.
By Vipra Patil – Mumbai Blogger
Forever Magnifico (Indian Beauty, Fashion & Lifestyle Blog)
Photo Courtsey : Abhijeet Kank